Educations and Experience
“You can’t connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something—your gut, destiny, life, karma, whatever.”Steve Jobs
Education
Experience
DMK Tribe – Digital Marketing Community
Upon arriving in Lisbon in 2021, my ability to build and strengthen communities grew exponentially, leading two communities simultaneously with positive results. In November 2022, I began working with the Digital Marketing Lisbon community, taking full leadership in the course of 2023, where DMK Tribe, the Digital Marketing Tribe, was born. Today, we have a platform that connects marketing professionals, we hold in-person events to share knowledge and create meaningful connections, our community has approximately 2200 active members, and various channels to communicate and support each other with the latest Marketing updates.
Little Connexions – Hub for Business Connections!
After working with VSJ Digital helping businesses, I discovered that most businesses at the beginning have a common problem, to become visible.
Little Connexions was born from this problem, as a solution for businesses, Little Connexions is a platform that offers Micro Websites for businesses, providing a space of connectivity between businesses and customers from different places having the possibility to expand their visibility and network of contacts.
Little Connexions offers support services and advice to businesses, providing them with an alternative with a vision of growth using different means to connect with different people or entities for their benefit.
VSJ Digital- Marketing Agency
My career in digital marketing has evolved over time, beginning in 2001 when I worked for a multinational company, where I was trained in e-commerce strategies in the United States. This experience inspired my thesis on e-business as a marketing strategy for SMEs.
After gaining international experience in countries such as the United States, Argentina, and Peru, I started my own business upon returning to Colombia in 2010. Initially, I utilised traditional marketing techniques alongside emerging digital marketing strategies and tools. Through this process, I gradually gained the expertise to develop marketing strategies that benefited small and medium-sized businesses.
In 2014, VSJ Digital was founded—a digital marketing agency dedicated to helping businesses of all sizes and sectors to develop tailored digital marketing strategies for their growth.
I am naturally curious and gain knowledge and wisdom from every encounter, whether through people, life experiences, formal education, or simply exploring new places. I firmly believe that each encounter presents an opportunity for growth, and I actively seek these opportunities to broaden my understanding and expand my horizons. My passion for learning is a constant driving force in my life.