Empowering Brands Engagement with Empathy Helping Leaders Build Cost-Effective Communities & Digital Networks for Sustainable Success
I am passionate about digital and relational marketing, with over 20 years of experience in strengthening relationships between companies and their audiences.
Throughout my career, I have crafted strategies that boost brand visibility and foster meaningful connections in both B2B and B2C environments. My approach is rooted in empathy, genuine interaction, and the building of strong communities.
My international experience, across the United States, Argentina, Peru, Colombia, and now Lisbon, has equipped me with a global perspective that I apply when developing marketing strategies tailored to diverse regions.
A key strength of mine is community building, fostering empathy and integration among people. This has enabled me to successfully design and organise both in-person and virtual events, including networking sessions, talks, workshops, and seminars, with the aim of creating spaces where business relationships can emerge.
How can I help you?
🤝 Marketing Strategist: Developing strong and lasting relationships between brands and clients, designing effective strategies that drive connection and customer loyalty.
🌐 Community Creation and Management: Facilitating interaction and engagement among members, building communities around your brand that promote collaboration and growth.
🎯 Event Organization: Planning and executing high-impact events, both in-person and virtual, that resonate and make a lasting impression.
🔍 Visibility Strategies: Enhancing online presence and brand visibility, attracting the right audience, and tailoring solutions for competitive markets.
My Mission
To empower businesses by providing expert guidance and support in the implementation of effective digital marketing strategies.
My Vision
As a trusted partner, my aim is to empower businesses and professionals with effective Digital strategies that enable them to achieve greater visibility and growth in both digital and traditional channels. I strive to be an ally and provide support in the implementation of these strategies to ensure their success.
CONTINUOUS LEARNING AND EVOLUTION
The mind is a never-ending well of knowledge and growth, particularly when driven by passion and motivation. I embrace the concept of constant mastery, where every course, meeting, or conference attended presents an opportunity to expand my knowledge base and apply it to both my professional and personal journey.
Drawing from my years of experience and knowledge, I am able to impart valuable insights to other professionals. Every day presents a new chance to learn, grow, and share my experiences, as they may be beneficial to someone else. Embrace the power of continuous learning and evolution.
My Journey
During my final year at University in 2000, I had the privilege of completing an internship at Nortel Networks, a renowned Canadian multinational company. I was part of a team that was tasked with establishing e-Business strategies for Colombia, Venezuela, and Mexico. This experience allowed me to seamlessly integrate my thesis work, which focused on E-business as a marketing strategy applied to small and medium-sized enterprises, with my internship work.
In mid-2001, I ventured to the United States, where I spent nearly two years working for an American company and supporting their marketing strategy. I was responsible for developing their brand and creating a platform using Dreamweaver.
In 2002, I traveled to Buenos Aires, Argentina, where I stayed for six years. During my time there, I pursued two Master’s degrees and worked for a railway company, where I developed their corporate image and created content for sector-specific magazines.
In 2007, I moved to Lima, Peru, where I had the opportunity to work in the textile sector for four years. This allowed me to step away from technology and concentrate on a different area of interest.
Entrepreneur
Upon my return to Colombia in December 2010, I embarked on a new journey as an entrepreneur. Despite being an expatriate in a country where I lived years before, I was determined to make my mark in the business world. My first venture was in the textile industry, where I leveraged my prior knowledge to establish two brands – one focused on maternity and children’s clothing, the other targeted towards women.
In the early stages, I relied on traditional marketing tactics such as fairs, flyers, word of mouth, and moms groups to gain traction. However, as I gained confidence in the market and my marketing skills, I began to delve into digital marketing. I immersed myself in technology, taking free online courses to expand my knowledge in social media management, web development, and other digital marketing tools.
I continued my education by enrolling in classroom courses, which allowed me to gain even more confidence in the sector. Today, I have created a successful marketing agency and a platform that serves as a business directory, connecting B2B and B2C companies globally. My passion for learning and innovation has driven me to continuously evolve and expand my offerings, making me a leader in the industry.