About Me

Digital Marketing Strategist / Business community builder Business matchmaker

With over 20 years of digital marketing experience, developed platforms of different types, including (e-commerce, informative, corporate, and business networks) in countries like the US, Argentina, Peru, and Colombia.

Currently based in Lisbon, I bring a global perspective to my work. My international experience allows me to develop effective marketing strategies for the specific region they are targeting.

I focus on creating strong business connection platforms, optimizing SEO strategies, and leveraging digital marketing tools to drive businesses to their full potential.

In recent years, I’ve specialized in fostering collaboration and growth, excelling in creating technology-focused communities and organizing engaging events, both in-person and virtual.

Leveraging my expertise in SEO, PR, and event planning, I’ve successfully managed business community events across various regions.

My specialties include:

🔹Digital marketing experience: I harness the power of digital tools and strategies to expand the reach and engagement of your brand.

🔹Business connection platforms: I foster collaboration and growth by developing platforms that connect businesses and people.

🔹Event planning and community building: I organize virtual and in-person events to connect communities and create enriching experiences.

🔹SEO experience: I excel at optimizing websites for search engines, generating organic traffic, and improving their online visibility.

 

My Mission

To empower businesses by providing expert guidance and support in the implementation of effective digital marketing strategies.

My Vision

As a trusted partner, my aim is to empower businesses and professionals with effective Digital strategies that enable them to achieve greater visibility and growth in both digital and traditional channels. I strive to be an ally and provide support in the implementation of these strategies to ensure their success.

CONTINUOUS LEARNING AND EVOLUTION

The mind is a never-ending well of knowledge and growth, particularly when driven by passion and motivation. I embrace the concept of constant mastery, where every course, meeting, or conference attended presents an opportunity to expand my knowledge base and apply it to both my professional and personal journey.

Drawing from my years of experience and knowledge, I am able to impart valuable insights to other professionals. Every day presents a new chance to learn, grow, and share my experiences, as they may be beneficial to someone else. Embrace the power of continuous learning and evolution.

My Journey

During my final year at University in 2000, I had the privilege of completing an internship at Nortel Networks, a renowned Canadian multinational company. I was part of a team that was tasked with establishing e-Business strategies for Colombia, Venezuela, and Mexico. This experience allowed me to seamlessly integrate my thesis work, which focused on E-business as a marketing strategy applied to small and medium-sized enterprises, with my internship work.

In mid-2001, I ventured to the United States, where I spent nearly two years working for an American company and supporting their marketing strategy. I was responsible for developing their brand and creating a platform using Dreamweaver.

In 2002, I traveled to Buenos Aires, Argentina, where I stayed for six years. During my time there, I pursued two Master’s degrees and worked for a railway company, where I developed their corporate image and created content for sector-specific magazines.

In 2007, I moved to Lima, Peru, where I had the opportunity to work in the textile sector for four years. This allowed me to step away from technology and concentrate on a different area of interest.

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Entrepreneur

Upon my return to Colombia in December 2010, I embarked on a new journey as an entrepreneur. Despite being an expatriate in a country where I lived years before, I was determined to make my mark in the business world. My first venture was in the textile industry, where I leveraged my prior knowledge to establish two brands – one focused on maternity and children’s clothing, the other targeted towards women.

In the early stages, I relied on traditional marketing tactics such as fairs, flyers, word of mouth, and moms groups to gain traction. However, as I gained confidence in the market and my marketing skills, I began to delve into digital marketing. I immersed myself in technology, taking free online courses to expand my knowledge in social media management, web development, and other digital marketing tools.

I continued my education by enrolling in classroom courses, which allowed me to gain even more confidence in the sector. Today, I have created a successful marketing agency and a platform that serves as a business directory, connecting B2B and B2C companies globally. My passion for learning and innovation has driven me to continuously evolve and expand my offerings, making me a leader in the industry.

I invite you to read some of my articles

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